University of Arkansas
University of Arkansas is a power house school that everyone recognizes, and with that comes a great deal of pressure to represent that "title". Just like many of the power house colleges in the nation, Arkansas realized that in order to stay on top they needed to have a top notch facility with all the bells and whistles.
Having all of the best equipment for your players and staff is only part of the equation. A lot of programs will have the same expensive equipment as the next guy, so what will take your facility to the next level? Your brand is what makes your program different from the rest. Your players, and staff, will only work hard for your program and no one else. With that dedication and pride the sky is the limit for what your program can accomplish.
With that in mind, the University of Arkansas surrounded their players and staff with school pride to remind them what they are fighting for and who they are. Their customized graphics not only took their facility, and program, to a whole new level but it also created an identity and culture that only represented the Razorbacks.